The following copy-and-paste prompts are designed specifically for use with the live Meta Ads and Claude integration via MCP.
Because Claude can read your live account parameters directly, you do not need to export spreadsheets or copy data manually. Simply paste these prompts directly into your chat box where the Meta Ads connector is toggled on.
1. Creative Fatigue & Asset Decline Prompts
Prompt 1: The “Early Warning” Fatigue Audit
Prompt: “Analyze all active ads across all campaigns over the last 14 days, broken down by week (Week 1 vs Week 2). Identify any specific ad creative where the cumulative frequency has crossed 3.0, the cost-per-result (CPR) has risen by more than 20% week-over-week, and the unique click-through rate (CTR) has dropped by 15% or more. Output these findings in a clean Markdown table sorted by total spend, and tell me which assets need immediate replacement.”
Prompt 2: Creative Variant Decay Analysis
Prompt: “Review the performance of all active ad variations (creatives) within [Insert Campaign Name]. Compare their performance over the last 7 days against their lifetime averages. Flag any specific image or video asset where conversion volume has dropped by more than 30% while the cost-per-click (CPC) has steadily climbed. Provide a brief summary detailing which creative angle is losing its pull.”
Prompt 3: Hook Rate vs. Hold Rate Diagnostic (For Video Ads)
Prompt: “Scan all video ads with at least 50,000 impressions over the last 30 days. Calculate and compare the Hook Rate (3-second video plays divided by impressions) and the Hold Rate (ThruPlays or 15-second views divided by impressions) for each. Identify which videos have a weak hook but a strong hold rate, and which have a strong hook but immediate drop-off. Suggest specific editing changes based on these metrics.”
2. Placement Optimization & Budget Flow Prompts
Prompt 4: Hidden Waste Placement Filter
Prompt: “Break down our performance across all active campaigns over the last 30 days by placement category (Facebook Feed, Instagram Feed, Reels, Stories, Audience Network, Marketplace). Identify any specific placement that has consumed more than 15% of an individual campaign’s budget but is delivering a Return on Ad Spend (ROAS) or Cost-Per-Result that is 25% worse than the account average. Recommend specific placement exclusions.”
Prompt 5: Advantage+ Placement Distribution Check
Prompt: “Review all campaigns currently utilizing Advantage+ Placements over the last 14 days. Determine the exact percentage breakdown of budget distribution across Feeds vs. Reels vs. Audience Network. Is Meta’s optimization engine heavily favoring a cheaper, low-converting placement to lower overall click costs at the expense of our actual back-end conversion volume? Give me a definitive Keep/Adjust recommendation for each campaign.”
Prompt 6: Device and Platform Efficiency Audit
Prompt: “Look at our account-wide data over the past 30 days and segment the conversion data by Device Type (Mobile vs. Desktop) combined with Platform (iOS vs. Android). Highlight any stark imbalances where an audience segment is consuming budget but failing to generate sales, or where mobile checkout costs are significantly higher than desktop, indicating a potential friction point in our store funnel.”
3. Audience Distribution & Overlap Prompts
Prompt 7: The “Auction Competition” Overlap Detector
Prompt: “Examine the targeting parameters of all active ad sets across [Insert Campaign Name 1] and [Insert Campaign Name 2]. Look for significant structural audience overlap (such as targeting similar broad interests, lookalikes, or stacks in separate ad sets). Analyze if our ad sets are actively competing against each other in the auction, driving up our average Cost Per Thousand Impressions (CPM).”
Prompt 8: Lookalike vs. Broad Audience Efficiency Audit
Prompt: “Review account performance over the last 60 days. Group active ad sets into three distinct structural categories: Broad Targeting, Interest Stacks, and Lookalike Audiences. Calculate the total spend, average CPM, average conversion rate, and overall ROAS for each group. Determine which structural targeting type is scaling best and which is failing to maintain cost stability as spend increases.”
Prompt 9: Funnel Retargeting Burnout Watch
Prompt: “Audit our warm retargeting ad sets (website visitors, social engagers, customer lists) over the past 30 days. Check the frequency metric. If the frequency over a rolling 7-day period is higher than 4.5 and the cost-per-result is increasing, calculate the exact budget reduction required to lower the frequency back down to an optimal 2.0 to 3.0 range without stalling conversions.”
4. Holistic Multi-Factor Account Health Prompts
Prompt 10: The 60-Second “Executive Boardroom” Summary
Prompt: “Perform a comprehensive, top-down audit of this entire Meta Ads account based on the last 30 days of data compared to the prior 30 days. Write a polished, professional 3-paragraph executive summary. Paragraph 1 must focus on macro budget efficiency and scale (ROAS, total spend, acquisition volume). Paragraph 2 must pinpoint the single biggest bottleneck in the account (creative fatigue, audience saturation, or placement leak). Paragraph 3 must outline three immediate, concrete action items to implement today.”
Pro Tip for Execution: When using these prompts, feel free to change the timeframe (e.g., swapping “last 14 days” to “last 60 days”) to match your business’s typical sales cycle length. Always keep Claude’s recommendations in a Paused status until you have verified the structural changes inside your Meta Ads dashboard.